Health and well-being are your top priority? Then you are right on trend. Because "Healthy Living" is IN.
According to the Harris Group, 72% of Generation Y, the so-called Millennials born between 1980 and 1999, would rather spend their money on experiences that benefit them than on expensive luxury products and brand-new gadgets. And that says a lot, considering they currently make up 30 percent of the world population, according to the UN. "Healthy Living," meaning leading a healthy life and enhancing well-being, is becoming increasingly important to people. The result? The demand for health and wellness offerings is rising.
HEALTHY LIVING – THE MEGATREND!
Eating a balanced diet, exercising regularly, and optimizing health are becoming more and more important. By consciously choosing a healthier life, people want to contribute to their own well-being and that of their friends and family.
Health as a status symbol!
Health no longer just means the absence of illness. Rather, it is about bringing mental, physical, and emotional health into harmony. When this succeeds, many experience a feeling of self-enrichment and success. Health and well-being have become a status symbol.
The logical consequence: activities and products that contribute to more well-being and health are enjoying increasing popularity and growing demand. People are participating more in fitness classes, using apps that support their sleep, buying more organic and natural products, and taking supplements that support their health. Moving away from highly sugary foods, alcohol, and ready meals, towards superfoods, smoothies, and homemade options.
The health market is growing, growing, growing!
More and more, people question what they put into their bodies and know what is good for them and what is not. Because they are aware that healthy nutrition, just like social contacts, contributes to holistic well-being. Therefore, more money is being spent on health and well-being instead of material luxury goods.
According to Euromonitor International, the global market for health and wellness offerings amounted to 686 billion US dollars in 2016 and is expected to grow to 815 billion US dollars by 2021.
Who are the drivers of this new life philosophy?
Primarily the Millennials – that is, Generation Y, born between 1980 and 1999. Millennials are the driving force, having grown up amid societal phenomena such as acceleration and self-optimization, who are refocusing on the most valuable asset – health and well-being – to get the best out of their lives. But this lifestyle is also playing an increasingly important role among older age groups.
Youth obsession was yesterday, vibrant aging is today.
People are likely living longer, but often not in good health. Metabolism slows down, and without reduced food intake or increased physical activity, weight increases. Thus, even middle-aged people – when health is no longer taken for granted – are better informed than ever before and increasingly focus on taking care of their bodies and doing good for them.
The days when midlife was associated with golf and sports cars are over. Improving health and appearance through nutrition, exercise, and lifestyle is now the focus. Because no one wants to live to 100 if the last 30 years are marked by illness and suffering. However, 100 years – in excellent health and vitality – now that’s a much nicer prospect. 😉
Sources:
https://www.forbes.com/sites/deborahweinswig/2017/06/30/wellness-is-the-new-luxury-is-healthy-and-happy-the-future-of-retail/#465740318323
http://trendwatching.com/trends/the-future-of-betterment/
https://www.qriconsulting.com/consumer-trends-towards-a-healthy-lifestyle/
http://www.punktmagazin.ch/wirtschaftliches/statussymbol-gesundheit/
https://www.zukunftsinstitut.de/artikel/lebensstile/forever-youngster-gesundheit-als-lebensziel/
